If you are one of the many people who shop online you have likely seen or heard of the new touch screen kiosk technology. This technology is quickly becoming a standard feature in many retail environments. In fact, at many airports you will find touch screen kiosks there, allowing travelers to check in and receive their baggage from the terminal. These kiosks give the traveler the ability to simply swipe their identification card through the reader and gain access to the security area without having to stand in line for hours waiting to be processed. While most people think that this is simply a gimmick for convenience, it could become a very valuable tool in the future as more businesses try to cut their overhead costs.
Reduced Business Costs. Online e-commerce has not only made the traditional shopping experience much more convenient, efficient and time effective; it has also helped to revolutionize it by allowing consumers to customize it with all of the online merchants that require users to login to their accounts to purchase/check out goods. The interactive touch screen kiosks allow people to enter their personal data such as name, address and credit card information through a series of onscreen commands. They then enter these same details again when they wish to checkout. Instead of having to memorize a bunch of different store or business credit card numbers, shoppers can now simply swipe their identification card through a reader and go through the payment processing process. In turn, businesses can cut their overhead costs by providing their customers with faster, easier and more convenient ways to pay for their goods.
Improved Buying Experience. If the goal of your business is to improve the buying experience for your customers, then you may want to consider investing in touch screen kiosks. When using an interactive touch screen kiosk, shoppers are able to enter their contact information just like they would with a standard ATM machine. However, instead of being required to fill out lots of papers or multiple forms, they are required to simply make a quick snap decision. Shoppers can rest assured that the information they provide to the kiosk will be kept secure and will not be distributed in any way which could jeopardize their privacy. Therefore, a touch screen kiosk allows them to feel like they are doing business as normal, but without giving away any of their sensitive information.
Better Buying Experience. In addition to providing a more secure shopping environment for your customers, touch screen kiosks also allow for a better buying experience for your customers. As they do not have to fill out lots of forms or papers, they are able to purchase products with a quick snap of their fingers. Not only does this improve the customer experience, it may even increase your sales because your customers will feel more comfortable spending money in a more secure environment.
Enhanced Product Offerings. Many people enjoy waking up in the morning to a cup of coffee or a bowl of breakfast cereal. However, if you were to install an interactive touch screen kiosk, your customers could choose to buy any variety of items offered, including energy drinks, toys, newspapers, books, or even breakfast cereal.
Increased Business Opportunities. Imagine walking into a store with your laptop computer and a touch screen kiosk. Chances are, if you ask any sales clerk about these new touch screen kiosks, they will tell you how much easier it is for the buyer to complete their buying experience online. With less pressure, buyers are able to get more products at a faster rate which increases their overall purchasing experience. If you were to install an electronic touch screen kiosk in your store, you would increase your overall sales by leaps and bounds.
Increased Customer Retention. Even if you aren’t planning on installing one of these interactive touch screen kiosks in your store, you should consider installing one at your front desk. As people are coming and going from your front desk, it is your responsibility to keep them entertained and well informed. A touch screen kiosk would make this task a whole lot easier.
These are just some of the benefits to installing an electronic touch screen kiosk at your store. If you are planning to do so, talk to a kiosk dealer to get the most information about installing a kiosk, and how much it will cost. In addition to cost, it is important to talk to the dealer about installation options, and what the requirements are to run the kiosk. Only then will you know whether the kiosk will work for your business.